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1966 A Boutique is born

In the autumn of 1966, the County Boutique was founded by  Merty and Frank Culligan. Merty’s passion was for beautiful fabrics, expert finishes and exquisite design. She made most of her children’s clothes and was known for how immaculately they and she would always be turned out, even if it was just for an afternoon stroll. The store was the beginning of what would become a destination for those seeking something beautiful, different and unique to wear.  The boutique concept was only beginning in Ireland, where department stores were the norm. Merty was one of the early band of buyers to travel abroad to bring new and exciting fashion to Co. Clare. The store was also renowned for celebrating Irish Designers as they became some of the most sought out and respected designers in the business and today the boutique still showcases the best of Irish, including Aideen Bodkin, Niamh O’Neill, Caroline Kilkenny, Susannagh Grogan Scarves in silk, Madigan luxury cashmere wraps and scarves and Suzie Mahony Millinery.

1980 Eighties Glamour

The store’s reputation grew, becoming one of the leading boutiques in the west of Ireland. By the 1980’s it was visited by customers from all over Ireland and was also popular with visitors from the UK and the US.

Second Generation

As they say, the apple doesn’t fall far from the tree, so it was not a surprise when, in time, sisters Gwen and Maeve joined the family business. With both having the same  passion for beautiful things and a family heritage in retail dating back to the late 1800’s,  to continue providing the finest quality, yet affordable, fashion for the store’s customers was always the goal .   ’95 was the year of the Banner roar and not only were Clare crowned All-Ireland Hurling Champions, the County Boutique also trebled in size to over 1,500 sq.ft., trading over 2 floors in a modern, sleek environment.



2014 Nenagh Store is born

In July 2014, the time felt right to expand and the doors opened to a second store, in Nenagh.

Fifty years a growing

With two stores and a team of 13, including style experts,  the website and a presence on social media platforms such as Facebook and  Instagram, our commitment is to deliver excellent service to you.    The aim is to provide fashionable, high quality,  yet practical clothes that make you feel your most confident self every day; styles that both look and feel good on the body, are relevant to your evolving lifestyle and which slot easily into your existing wardrobe.  We pride our success of five decades in business at keeping the customer at the heart of everything we do.  This is both the legacy and the promise of the County Boutique.

Book your Personal Shopping Consultation today on 065/6821947 or email sales@countyboutique.ie


Carefully chosen pieces to make you feel and look great.